After turning down offers to invest in other companies and projects, Professor Peter Saville decided to start 10x Psychology in the pursuit of further advances in the psychometric industry, and looks forward to making this his most successful endeavor.

Besides, in football, tennis, rugby, or squash Peter is known to give the game his all, or else there is little point in playing at all. He applies the same competitive attitude and relentless dedication to his work and biggest love of all – psychology.

“I feel like I insult my opponent if I don’t try my best.”

Professor Saville’s opponent, in this case, is himself, as further developments in the field of psychometrics will compete against his previous work. This does not faze Peter as he passionately defends what he knows and remains refreshingly curious about topics outside of his remit of expertise. It is the perfect balance of knowledge and innovation which keeps Peter at the peak of his career and propels 10x Psychology into the lead for pioneering psychometric assessments.